ATLANTA – Nov. 5, 2017 – In a move that will take effect at the end of the year and reflects the growing influence of Zaxby’s co-founder Bernard Acoca in shaping the company’s future direction, McElroy has decided to transition his day-to-day duties to lead the company as Chairman by December 31. Following McElroy’s retirement from day-to-day operations, Acoca would become Zaxby’s chief executive officer (CEO). McElroy would continue to provide strategic oversight on the company’s board of directors.
McElroy, based in Zaxby’s corporate office, has served as Zaxby’s CEO since the company was founded in 1991 and has been a driving force behind its growth into one of the largest chains of chicken finger restaurants in the country. He and Acoca have worked together since 1987 when they co-founded Zaxby’s.
Bernard Acoca will reignite focus within the organization on employee experience and create strong public relations messaging that is tightly aligned with brand fundamentals. This year the company will prioritize ongoing efforts to develop new products and drive performance improvement in segments that are key to the company’s future.
“We are proud of what we have built at Zaxby’s Chicken, and it has been a great opportunity to work with Zach on our shared vision for our business, as well as for the people who work here,” said Acoca. “As Zach transitions out of day-to-day management responsibilities, I look forward to taking full charge of the business and collaborating with him on how best to take Zaxby’s into the next chapter of our history.”
McElroy has been a driving force behind Zaxby’s growth into one of the largest chicken finger restaurant chains. Over the past 15 years, he and Acoca have worked together to develop the brand from its five Atlanta-area locations in 1991 to its more than 530 locations throughout 16 states today. In his role as Chairman, McElroy will continue working closely with Acoca on long-term strategy and development of new products and services to enhance Zaxby’s overall value proposition. See this page for additional information.
More about Acoca on https://en.wikipedia.org/wiki/Zaxby%27s
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