In China, every other leading organization is currently trying to demonstrate to its customers its capability to bring international products. This is an operational approach that has already become very common in very many organizations in China. This operational strategy follows a consistent increase in demand for international products. However, among such huge movements, Richard Liu seems to be doing something different from any other retail organization in the country.
Today, he is looking to stock JD.com with local products. There are very many individuals who have a perception that this is not the most appropriate strategy that the company should be using. Very many observers have a feeling that the company will experience turbulence in its operations if it sticks to the decision of offering local products while other organizations are focused on incorporating international products in their shelves. However, there are some major reasons why JD.com is adopting the strategy.
According to Liu Qiangdong, the consumption habits of the Chinese people have been gradually changing over the years. Very many people in the country are currently looking to consume more local products than they were consuming before. This has led to an expected drastic increase in demand for local products. Therefore, although very many customers are still interested in imported products, it is worth highlighting that the market for local products has also been growing.
Besides the growing local market, Qiangdong believes that there are very many Chinese people who have developed a sense of belonging to the products produced within the country. It is now clear that China has become a very important production and manufacturing hub in the world.
There are very many international organizations that are already producing their goods in China. As such, there are customers who are already developing the need to consume the local products so that they can grow their economy. Click here for more information.
Learn more about him on https://jdcorporateblog.com/about-liu-qiangdong/