Whitney Wolfe is the woman to watch out for; at only 29 she has achieved so much for her age. She is the CEO of a dating application that has grown to over 40 million subscribers in the past four years. Through this app, she has changed the notion about women by letting them make the first move. Quite interesting, isn’t it?
The idea of establishing her dating app came in mind after having a bad experience in tinder where she was one of the co-founders. Whitney Wolfe pressed sexual harassment charges in 2014 citing the discrimination she suffered while working for the dating app. It is then that she decided to put more emphasis on women through her dating app Bumble. It is so far the most significant competitor for Tinder. She says that the whole idea of focusing on women in her dating app was to get rid of the traditional male chauvinism and train women to be conversation starters. Read this article about Whitney Wolfe at The New York Times.
Whitney Wolfe has however had her lows in life. Earlier this year, Match a company owned by Tinder, took Bumble to court for theft on their trade secrets. They meant that Bumble had stolen their ‘swipe’ idea. Whitney Wolfe published a comeback letter reading ‘ we swipe left on you’ She also accused them of trying to copy, buy and intimidate Bumble and took them to court for attempting to acquire private information falsely and at the same time scaring off potential investors.
Bumble has refused to accept the buyout bid by Match and said that it is considering selling its shares to the public. It, however, made it clear that its acquisition was a negotiable option. Whitney Wolfe made this statement adding that if the acquisition would help them achieve their mission which was women empowerment, inspiring them and doing away with oppressive societal norms, then they would go for it.
Bumble has registered many achievements in the recent past including, expansion to skincare by involving dermatologists in the production of skin serums, outlawing any gun photos on their app, funding women investments through the Bumble fund and offering support to sexual assault survivors.