There is more to succeeding in the hospitality industry than having a marketing degree. Take Ryan Bishti, for example. His extensive portfolio includes several London hot spots. Bishti credits his success to his dedication to his four pillars: customer service, client experience, decor and ambiance, and generating customer loyalty.
If you do not have customers, your hospitality business fails. A business needs outstanding customer service. Ryan Bishti urges owners to train staff to engage with customers. The staff, including greeters, servers, and management, are the faces of the company. Staff members who are attentive to customer needs, whether it is food advice or refilling a customer’s water, adds another level of customer service. It is professionalism that drives guests to return.
According to Bishti, the client’s experience consists of several things, including food, entertainment, and staff interaction. Owners need to have goals in mind and target the guest experience accordingly. It is necessary to value the customer’s time. Not only do you want them to enjoy the food and drinks, but you also want them to enjoy the entire experience.
Create A Scene
Ryan Bishti can not emphasize enough that creating a scene or a vibe is necessary. The key is to have the right decor and ambiance to create the vibe you want in your establishment. Take the experience that you are trying to create into consideration. If you want to create a romantic experience, the lighting, decor, and atmosphere need to say that.
Loyalty to the customer is what it takes to get them back. Make them a promise that you can always keep. It can be as simple as promising great food and a good time. Consider free offers on birthdays and special occasions to help seal the deal.