Eucatex is one of the companies credited to being environmentally friendly. So much so, that American depot chains certified its products effectiveness and adherence to eco-friendly mantra. The name of the company is heavily derived from the tree; eucalyptus. Perhaps giving credit to the natural source of the raw material for the company. Being a South American company that deals with trees as a main raw material is a tough call considering the constant shrinking of the natural tropical rainforests in the continent. Eucaex prides itself in eco-friendly practices and restoration dating back to its inception in the 1940s. Read more about Flavio Maluf at Wikipedia.
The story of Eucatex cannot be complete without mentioning its family origins. Flavio Maluf has been the figurehead of the company started by his grandfather in 1940. After graduating with a Mechanical Engineering degree from Armando AlvaresPenteado Foundation, armed with family ties to business, it was only a matter of time before the entrepreneurship bug bit him. One can give Flavio some credit granted his academic background (perhaps limited him into computing complex physics and science principles) only to end up running a big company and change its fortunes for better. He, therefore, engaged himself full time in the family business in 1997.
When not supervising and overseeing the vast group of sawmill companies, he doubles up as president of Grandfoods.To accomplish both tasks requires good time-management, discipline and work ethic. Equally, with a constant push from environmentally conscious consumers, Eucatext has been forced to adapt to the changes and be innovative. A fact championed by the firms head.
Businesses, arguably, in a way take their form based on their leadership personality. Eucatext, in a sense, takes the work-ethic, adaptability and calculated risks of its owner. A pointer is the various products that the company has released for a while. While some may have been outright risks that went burst some risks often paid off handsomely. Flavio Maluf is not a stranger to this fact. Admittedly he encourages risks, after all, some of the risks have been constant revenue streams for his company.