Mexico has been a forgotten nation for a long time when it comes to the franchising business. This, however, is due to change thanks to Omar Yunes win of the Best Franchisee of the World award held in Florence, Italy in December 2015. Omar Yunes won the prestigious award defeating other franchisees that were representing the 34 countries in attendance.
To Omar Yunes and the entire country of Mexico, this is no easy achievement. The win comes in the wake of restructuring the franchising industry in the country, and the win is just an additional confirmation that Mexico as a country is ready and capable of handling international franchisee brands. This sentiment was also echoed by Diego Elizarrarrás, the official organizer of Best Franchisee of the World (BFW) who expressed confidence in the potential of the industry.
Like any other award, the BFW award had some requirements in which the overall winner ought to have distinguished himself or herself for them to win. According to Diego and the jury, the award sought to establish the franchising-franchisee relationship, developments are undertaken by the franchisee to better the overall brand, how well information was managed and importantly the motivational levels of the employees. By winning the award, Omar Yunes proved to be quite an instrumental figure in the franchisee brand he represents, Sushi Itto.
Sushi Itto is a famous Japanese food chain brand with stores all over the world. Mr. Omar’s interest in this food chain brand dates back in his formative years. With only 21 years, Omar Yunes was a proud franchisee of the food chain. He, however, did not stop at one. As he progressed with years, he would later expand his ownership to 13 food chain stores that are distributed across, Mexico City, Veracruz, and Puebla.
About Omar Yunes
Omar Yunes is a distinguished figure in the franchising world. Current the entrepreneur has a stake of 10% in the overall Sushi Itto fast food chain brand owing at least 13 food chains. Mr. Yunes has an industry experience of over 15 years and has employed 400 Mexicans in his franchising business.
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