Jeunesse Global has had some of the most influence on western civilization of all the beauty companies it has seen over the centuries. In recent times, scientists have begun to do research on how we can reverse the effects of aging, and this is what inspired Jeunesse Global to form their business in the first place. Because they believed that they could contribute something to that industry, they wanted to do everything they could to try. This, to them, is the most important part about being a company that cares for its consumers. Since the consumer is dedicated to the company no matter what the company does, it is only fair for the company to show unrelenting support for the consumer. This is the way Jeunesse Global views it, anyway; they have noticed that their contemporaries are not always as sympathetic towards the target demographic. Many other beauty and wellness companies will try to exaggerate the effects of their products. The truth is that most of these companies do not have anything that will reverse the wrinkles that naturally come to our skin from aging; most of the companies flourishing within the beauty and wellness industry are doing so because they are relying on the placebo effect, wherein users of their products believe that it works, so the company views the situation as being resolved. To Jeunesse Global, however, simply convincing the customer that the product works is not enough. For them, they want to develop it enough so that it genuinely is enough to do what the consumer wants it to do. They believe that simply trying to manipulate the masses does not really do anything for mankind. If anything, all it does is lower the standards for relationships between businesses and consumers. One of Jeunesse Global’s main goals is to create a world wherein everyone who wants to look beautiful has the tools at their disposal to do so, and they believe that every beauty and wellness company should have some variant of this very same goal. Because their resolve is so strong, they refuse to manipulate their customers in any way.