The RBS Group is one of Brazil’s leading media companies. RBS TV is the South of Brazil’s television network, and it is one of the oldest affiliates of Rede Globo. RBS is the acronym that stands for Rede Brasil Sul de Televisão, or in English, “Brazil South Television Network,” but the network rarely uses its full name and never on-air. RBS owns 18 television stations in two states. Twelve of those stations are in Rio Grande do Sul, and six are in Santa Catarina. The headquarters for the RBS Group is in the Porto Alegre, and the man that is in charge of not only the TV stations, but the radio stations, magazines, and other media outlets owned by the RBS Group is Duda Melzer.
Duda Melzer is the grandson of the founder of the RBS Group, Mauricio Sirotsky Sobrinho, and the nephew of Nelson Sirotsky. Duda replaced his uncle as Executive Chairman of RBS in January 2012. Melzer has an extensive media experience. He was president of Box Top Media, so he learned how the media industry operates in the United States.
Mr. Melzer earned his MBA from Harvard University. He enjoyed his life in New York, but duty called back in Porto Alegre. TV station management was in his blood, and the newspaper business was always one of the media outlets that intrigued him the most. Radio was another important part of Duda’s early training. His family taught Melzer how to function effectively in the media business before he graduated from high school. But he knew he had to get a formal education if he wanted to run the company. Duda Melzer got a great education, and the RBS Group has benefited from Melzer’s knowledge and experience.