Desiree Perez; The Woman Behind Hip-Hop Stars

ROC Nation COO Desiree Perez enjoyed a dinner in a private room at Fresco by Scotto in New York City with Jay-Z. He hosted the dinner to thank Perez and others behind the scenes who make his success in music and business possible. Jay-Z booked a private room to escape interruptions by fans during the celebration. 

Roc Nation represents artists, sound engineers and songwriters, offering media relations, charitable tie-ins, brand development and more. Perez has worked with Jay-Z for more than 20 years. She finds opportunities for him, manages his tours and helps increase his album sales. Perez negotiates with venues, generating buzz for him and marketing Jay-Z’s tours to ensure their success. 

Desiree Perez made Billboard’s 2017 Women in Music list which names powerful females in the male-dominated music industry. At Roc Nation, she manages the company’s day-to-day operations and creates long-term career strategies for artists. Career successes for Perez include arranging for Samsung to promote Rihanna’s Anti tour and helping Jay-Z’s 4:44 earn a platinum plaque before its official release by having Sprint sponsor one million free downloads. While Perez is a private person, she excels at getting ROC Nation’s clients in the limelight.