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Desiree Perez profile into the music business

The music industry is one of the booming businesses in entertainment that has continued to grow worldwide. Daily, over a million people listen to or get exposed to music. Desiree Perez is a philanthropist who has significantly contributed to the music business. Roc Nation, a mega entertainment enterprise spearheaded by Desiree Perez as the CEO, has continued to be on the frontline for its tremendous efforts to improve the music industry. Being a daughter of a Cuban immigrant, Desiree Perez began her career journey in a nightclub where she served as a part-time manager. The managerial duty equipped her with the skills and knowledge to partner with other prominent business stakeholders. One accomplishment that put her into the spotlight was the launching of the 40/40 club in Manhattan. While working as a part-time manager, Desiree Perez booked Jay-Z, a renowned figure in the music industry.

In 2008, Desiree collaborated with Jay-Z and established Roc Nation, where she served as Chief Operating Officer until 2009, and in 2019, she became the CEO. Roc Nation focuses on publications, media, entertainment, and early business improvements and developments. In addition, the company firmly supports equality and inclusion in the music industry. For the past years, Billboard has been promoting the music industry by recognizing music power players for publication. The recognition was awarded to the best artist in each music genre; Latin, Country, and Indie. However, the trend of awarding music power players reached a halt in 2021 when Billboard added another power player bearing the name Change Agents that included Perez, Jay-Z, and Jay Brown. The Change Agent advocated that Billboard should consider all entities in music but not focusing on a single artist. Desiree has become an agent of positive change in the music industry. The reputable philanthropist has received many credits for her magnificent efforts to improve the music industry, and in 2019, she earned the title Executive of the Year.

In addition, the company firmly supports equality and inclusion in the music industry. For the past years, Billboard has been promoting the music industry by recognizing music power players for publication. The recognition was awarded to the best artist in each music genre; Latin, Country, and Indie. However, the trend of awarding music power players reached a halt in 2021 when Billboard added another power player bearing the name Change Agents that included Perez, Jay-Z, and Jay Brown. The Change Agent advocated that Billboard should consider all entities in music but not focusing on a single artist. Desiree has become an agent of positive change in the music industry. The reputable philanthropist has received many credits for her magnificent efforts to improve the music industry, and in 2019, she earned the title Executive of the Year.

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