Larry Baer is the club’s “control” person and SF Giants CEO, Major League Baseball, and industry affairs as president. Baer is in charge of the organization’s main day-to-day operations. The Giants created and built AT&T Park, the first privately-financed Major League ballpark under his leadership. AT&T Park has been hailed as one of the “greatest ballparks ever built” since its debut in 2000.
The SF Giants CEO plays a crucial role in the club’s big business and baseball deals as a strategist and negotiator. This includes signing Barry Bonds in November 1992, the AT&T (formerly Pacific Bell) naming rights arrangement in 1996 and other significant corporate relationships. He was the main force behind the Giants’ agreement with Comcast to build a regional sports network for the Bay Area and the drive to host the 2007 All-Star Game in San Francisco.
The Giants CEO established a national reputation as a visionary in the field of professional sports. After leading the campaign to create a new ownership group and arrange the Giants’ transaction in San Francisco, Baer joined the team as executive vice president in 1992. Baer joined the ownership group as a minority partner in May 1996 and was named chief operating officer, team president in October 2008, and Giants CEO on January 1, 2012. The Giants earned their second World Series title in three years in his first year as president and CEO.
Larry Baer became the Giants’ marketing director after graduating from California with Phi Beta Kappa honors in 1980. He left the Giants in 1983 to attend Harvard Business School, then worked for Westinghouse Broadcasting in San Francisco and New York.
He then went to CBS, Inc. in New York, where he worked as a special assistant to Laurence Tisch, the network’s chairman and CEO. After completing the acquisition of the franchise with Magowan, Baer returned to the Giants in 1992. Read more about Larry Baer, here.
Find more information about the Giants CEO on https://www.knbr.com/2021/04/09/larry-baer-gives-update-on-what-fan-experience-will-be-like-which-food-made-the-cut/
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