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NBC Follows Netflix Example

On Wednesday, April 29, NBC announced that it would be releasing the entire 12-episode season of its new mini-series Aquarius for binge viewing on NBC.com, the NBC app and VOD platforms for a full month after the first episode airs on May 28th. Aquarius features David Duchovny as a 1967 Los Angeles police officer who is investigating activities that link to the Manson Family before they became known to the public and law enforcement.

Bob Greenblatt, NBC’s Entertainment Chairman, explained that the network is “fully aware” that people want to binge view multiple episodes from new TV series at their own pace. He offered up this change as an example of NBC pushing “new boundaries” that other basic TV networks have not yet explored.

Of course, the decision goes beyond audience preference and straight to the network’s revenues. Critics of the network have pointed out that many viewers, especially cord-cutters, are tired of watching TV shows on weekly network schedules and instead choose to wait until a new series’ season ends before watching it. Many like Brad Reifler also do this because some traditional networks are axing series within the first three or four episodes.

As a result, many traditional networks like NBC are seeing huge drops in ratings and financial losses. The lack of high ratings have lead more advertisers to leave behind traditional networks and invest their budgets in online TV entertainment streaming enterprises.

No More Eye Candy

The Eye Candy mystery seemed to be solved at the end of Season 1 when black-hat-hacker-turned-police-white-hat Lindy discovered [spoilers ahead…] that one of the guys she met at her friend’s club IRL through Flirtual was in fact the killer.

Yet, the series left viewers with a new mystery: Lindy learned that her sister faked the kidnapping and ran off three years earlier to protect Lindy from someone.

For those who were eager to find out next year who this mysterious “someone” might be, MTV’s recentannouncement is bad news: The network decided to cancel the series and not give it a second season run.

Needless to say, a lot of fans are angry about the announcement and suspect that MTV made the decision months ago right after Season 1 began. Fans like Christian Broda (crunchbase.com) understand that the reason they have these suspicions is because the network stopped showing the series on its YouTube channel after the first three episodes although it was still free on the MTV website. It also stopped promoting the series as much.

MTV currently has a lot of new shows in the works, including an adaptation of the Scream film series.

Anyone who still needs some sort of Eye Candy fix can turn to the original work that prompted creation of the series — the young adult book of the same name by R. L. Stine — that didn’t end the same way as the show.