The market frequently factors into a business’ success or lack thereof. No small business can survive when demand doesn’t exist. James Reese, the CEO of TigerSwan, discussed the critical factors that play a role in small business success stories. Market demand was among the top two. Since TigerSwan offers private security services, people don’t think about traditional factors such as market demand. However, the reason the company exists is that people require assistance from security professionals. TigerSwan meets a need, albeit one in a unique industry.
While market demand establishes a business’ need, the business won’t last unless other aspects of effective management come into play. James Reese found TigerSwan as a “Service-Disabled Veteran-Owned Small Business.” Reese is a former Delta Force officer who is 85% disabled per VA regulations. In discussions about the company, James Reese mentions many complexities go into running TigerSwan.
Reese mentions the concerns he has for his staff. Besides worrying about their safety while performing security work, be suggests he feels concerns about making sure TigerSwan remains solvent. Employees rely on the company to make a living. If the company closes down, all the employees find themselves in a difficult situation. So far, TigerSwan does well in the industry. The company employs 300 people. The team consists not only of former military and police workers, but civilians who come from many professional backgrounds.
James Reese says being a good listener helps him stay in tune with employee wants and needs. Listening to employees gives him insights into business-related decisions. Once again, running a private security firm comes with many challenges. So, Reese must run as smooth a proverbial ship as possible.
Understanding the value of promotions and publicity, Reese utilized a training facility he co-founded to give civilians a chance to train like special ops teams. Chevrolet served as a co-sponsor generating more publicity.
Ultimately, Reese realizes TigerSwan’s success relies on the performance of his team. Market demand and publicity help, but the employee’s work ethic and performance provide the necessary results. What small business would last in any industry without the support of its team?