American Addiction Centers is a nationwide company that helps individuals work through their substance addictions. This can be alcohol or drugs, but the AAC network helps people create tools to cope with the negative emotions that lead to addiction.
Despite this noble work, the AAC was recently involved in a lawsuit with the National Association of Addiction Treatment Providers (NAATP). American Addiction Centers filed against NAATP, stating that they used unfair business practices by blocking AAC content from appearing on google searches.
There is significant regulation in the addiction center industry regarding google search results. This is because there many ‘bad actors’ in this specific sector. Specifically, there are several addiction-focused help lines that posed as unbiased places to get advice about seeking rehabilitation services.
However, these were run by or paid by certain addiction centers to influence people to choose their rehab services. NAATP and regulatory businesses accused American Addiction Centers of being one of these unethical addiction centers.
American Addiction Centers denies all the accusations of this unethical behavior, while the National Association of Addiction Treatment Providers and other regulatory bodies deny that they punished AAC.
Because of the regulation, however, AAC has not been able to purchase advertisements or work with google in any way. Thus, it has been unable to direct individuals seeking treatment to any of 900 American Addiction Centers across the United States. A measurable drop in patients has been observed by the AAC, making it difficult for some branches to stay afloat. Read more: American Addiction Center Reviews | Glassdoor and American Addiction Centers New Docuseries Unveils The Realities of Recovery
To attempt to remedy this situation, the AAC is suing NAATP for several different offenses. These are: violating the Lanham Act, which works to prohibit misrepresentation of specific goods, services, or other commercial activities.
In addition, the AAC is suing for defamation, tortious interference, constructive fraud, breach of contract, breach of the duty of good faith, and fair dealing, as well as violations of the Tennessee Consumer Protection Act. Currently, a decision has not been reached in this case, but the legal teams representing both firms have been in contact with each other.
While the National Association of Addition Treatment Providers denies all the charges that are being filed by the American Addiction Centers, the legal teams of both groups are busy. Both organizations, despite this fight between them, work towards helping patients cope with addiction. This is achieved by helping people recognize what makes them turn towards substances abuse.
Then, upon recognizing these triggers, develop tools and coping mechanisms to deal with them without turning to substance abuse. American Addiction Centers being unable to utilize google for business purposes hurts the ability to help others and this is true regardless the party responsible. A decision in this case will likely be announced soon.
Learn more about American Addiction Centers: