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For Effective Results, Marketing Expert Steve Lesnard Recommends Keeping Things Simple

In the technology-driven world in which we live, many long-established practices and traditions have been replaced with more modern ways of doing things.

This changing of methods is also something that applies to the marketing of different types of products, says marketing and consumer expert Steve Lesnard in a recent article on the Medium website.

The new choices that online and social outlets are providing in the field of marketing can be quite beneficial, says Mr. Lesnard. These same choices, however, can end up being harmful to a marketing campaign, if they are not utilized correctly.

One principle that Steve Lesnard recommends following when marketing a product is to keep things simple. By keeping things simple, marketing teams are more able to focus on the features of the product that are the most important and relevant to consumers.

Mr. Lesnard states that Apple repeatedly shows that it understands how important simplicity is when marketing a product. From a portable music campaign for its iPod, to its emphasis on safety with its watch, Apple knows how to effectively reach consumers.

The Peleton fitness products company is another organization that is recognized by Steve Lesnard for its effective use of simple marketing techniques. The company chose to focus on bringing the feel of a New York City fitness studio to consumers, in place of promoting the actual products.

An interesting point that Steve Lesnard makes in the Medium article is that some of the tools that are available today to enhance the overall digital experience provide great opportunities for marketing products.

When a product is marketed online, the use of consumer testimony or comments, videos that appropriately feature the product, and space where the product’s best points can be presented are very useful.

For marketing professionals, Steve Lesnard recommends that they spotlight the consumer benefits of the products they are marketing. Additionally, this marketing pro recommends finding the most creative ways to promote a product, and utilizing good brand ambassadors.

Master 5 News Release Creating Concepts to Kick Off Your Next Material Marketing and Advertising Campaign

If you would like to secure media coverage for your organization, you want to understand how to write a media release. Press release writing is not straightforward since you want to master the principles, format and compose an extreme angle to enhance the media’s interest.

Understanding how it is possible to enhance the odds of getting publicity may improve the results. Master these five composing tips Which You Can apply to your next content advertising effort:

A fantastic method to employ is to consider subjects that interest you to browse, listen or see from the media.

  1. Deliver newsworthy topics.

Many individuals are searching for topics that provide answers to their common difficulties or find out new details. Before composing your release, answer a few questions to Think of a newsworthy release:

  • What’s new in my narrative?
  • Can it attract anybody outside my enterprise?
  • Is there something unexpected or surprising about it?
  • Can they listen to it?

Are you eager to talk about your story? If it doesn’t provoke people, they won’t care to read it.

If that is true, stop for some time and consider ways to make your story interesting. Think about an unusual angle to provide it.

2. Provide the maximum information at the start.

The introduction or first paragraph must contain the main details which you have to share with the viewers.

It’s your opportunity to catch their attention and keep them reading your narrative. If your story does not interest them directly from the start, they won’t continue studying it.

You have to grab their attention by providing the most significant details of your narrative. Should they get impressed, then you can land a probable media coverage.

Should you find it hard to do that you can look up cases from the papers.

3. Craft an attention-grabbing headline.

By merely taking a look at the topic line and headline, then they ought to get exactly what your information is about. Should they discover that it’s incomplete or difficult to comprehend, they won’t spend some time bothering.

It should have a crucial word also.

The subject line must grab the interest of the media. It should communicate what they can expect from their announcement.

4. Keep it concise.

It follows the conventional length of brief news in the papers.

It’s about a few paragraphs, including the quotations. In the event the release is more, you need to cut on it while preserving its quality.

It’s possible to use a subhead if you would like additional ideas from the headline. It also needs to have a keyword such as a headline.

Journalists do not mind visiting bullet points, particularly if you have facts and statistics to highlight.

5. Use quotations correctly.

“Quotes must be employed to give insights rather than advice.”

Provide quotes from the top executives, like the CEO, creator or the president of your organization. You might even quote anybody who’s affected by your statement like your clients. Estimates out of your company are more powerful and provide more validity since it came out of a third party.

It’s a practical approach to offer opinions or understanding rather than details. Quotes should not be filled with business jargons and buzzwords.

Businesses can use it to describe the value of the statement since it offers a context. It affirms the narrative since it makes it intriguing.

Another fantastic suggestion which you can employ is to compose a couple of lines to discuss your statement. It is sometimes a brief outline of what your story is about. You may even describe how it can fit in their media outlet or how it can boost their beat.

Following that, it is possible to copy paste your release under. Don’t include any attachment in case you don’t need to lose your odds of getting advertising. It is a principle in pitching to not have an attachment in emails because of safety reasons.

It is possible to include hyperlinks to pictures, video or infographics. Never connect multimedia.

If your first attempt did not land you exposure despite following this advice, do not stop trying. Besides, you ought to get familiar with your intended journalist and create rapport. Have patience, and you will quickly get effects.

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Sergey Petrossov Creates App To Make The Private Jet Industry More Efficient

Sergey Petrossov was named as one of Forbes “30 Under 30” for his success in the private jet industry. He is the CEO and founder of JetSmarter, an app that modernized that industry. He says that when he first flew on a private jet he was blown away by how archaic it was.

The plane was great, he said, but the experience of chartering it definitely wasn’t. Booking a private flight was like doing analog things in the digital world. Since he had been in tech start-ups since coming out of college, he said the whole experience was really familiar to him.

Sergey came up with the idea of JetSmarter in 2009. From that time until 2012 he would go to private trade shows and work as an advisor. He thought he could come up with an app that would make it a lot easier to locate and book private jets. Once he discovered that the industry was underutilized, he figured out how he could create a very successful company modernizing it.

Sergey Petrossov said that just a couple of people on a private flight it a highly ineffective use of a jet. He felt that there needed to be a sharing medium where people who also want to fly privately from one destination to another can share the plane. He knew coming up with an app would cost a lot, though, even if the idea didn’t require assets. He found funding for his company and launched JetSmarter in 2015. It has since received funding from pretty well-known backers such as Jay-Z and people in the Saudi Arabian royal family. Sergey Petrossov says his app offer lower costs for people that already fly privately and better access to newcomers. People can either schedule a flight on JetSmarter or book empty seats on those that are already scheduled.

Watford FC Looking to Compete For FA Cup Under New Owner Gino

Watford FC is an English football club that has been having one of its best seasons in recent years. After defeating Cardiff 5-1, Watford was able to notch one of its more impressive wins of the season. With this victory, the team is on the verge of competing for a championship. It will look to make progress towards reaching one of the biggest games of the season. Watford is now in position to compete in the FA Cup. One of the keys to the team’s success is the performance of two of its best players. Gerard Deulofeu and Troy Denney have had very impressive seasons so far. With their performances, the team has been able to win a lot of games and become one of the best teams in the Premier League this year.

The recent success of the team has made a number of members of the club very happy. Managers, coaches and players have all expressed their satisfaction with the progress they have made this year. They are very pleased about how the team has been able to establish itself as a consistent winner and among one of the most competitive teams in the league. With all members of the club being please with the team’s progress, the morale of the organization is very high.

Team owner Gino Pozzo has been another individual who has been very happy with the team’s success. Pozzo recently acquired Watford FC and has seen it immediately improve under his watch. Gino has been involved in the sport for many years dating back to the mid 1980’s. His father Gianpaolo acquired two football clubs. Gino then became actively involved with the second club Granada. Under his watch, Granada became one of the top teams in the sport. With the recent acquisition of Watford, Gino Pozzo will look to capitalize on the potential of English football.

A look at the two years of the US Monetary Reserve

For two years, the U.S Reserve has been running an internship program through which they mentor young people to become better professionals. As they celebrated their second anniversary, it was good to look at the progress that they made over that period.

Everyone can see that the program has been an enormous success going by the performance of the people who have been through it. The organizers were impressed with the fast growth, and they announced that they would be recruiting a new round of interns for the summer. Let us look at where it all started and how everything unfolded.

Starting the internship program

When the U.S. Money Reserve wanted to start the internship program, they approached Mallory Burgess to kick start it. She is a professional who had worked in the same company with Vice President in charge of Marketing and Communications, Jim Warren. Read more: US Money Reserve | Glassdoor and US Money Reserve | Manta

Jim described Mallory as a brilliant leader who was capable of initiating new projects. True to his word, she swiftly implemented the internship idea, and that is when the first intern walked through the company’s doors. Subsequent recruitment have been successful too. Mallory also works as the Media Buyer.

What is in store for the new interns?

The new rounds of interns will experience a different environment compared to the previous ones. This is because the company decided to bring back former supervisor, Sierra Taylor. Taylor worked with the interns in early 2018 and has come back to join management.

She revealed that the company would be opening the doors for six interns who will be deployed to various departments including social media and Radio, TV, and Film. While working with the management, she will also be handling the company’s social media accounts and continuing with her studies at the University of Texas where she studies advertising.

The story behind the U.S. Money Reserve

The U.S. Reserve was formed to distribute gold that is supplied by governments. In 2001, there was a need for a distributor who would reach out to the people who wanted to invest in gold, and that is how the company came into existence.

They have grown to become the largest distributor of such gold, and they have hundreds of thousands of customers. The exponential growth is attributed to the understanding that gold provides the best investment platform based on its ever appreciating market value. In addition to that, it can be stored for as long as the owner wants.

Learn more about US Money Reserve

Business lessons from Nick Vertucci

Nick Vertucci, one of the most successful real estate investors in California has released a new book entitled “Seven-Figure Decisions: Having the Balls to Succeed.” This book serves not only as a guide for those who would like to succeed in business but also as a personal memoir on the challenges he has faced in the process of building is a business and career.

In this book, Nick Vertucci shares personal details about the challenges, direction, and principles he followed in order to be successful. He goes a step further to explain how he applied these principles to gain entrepreneurial freedom and financial gains. Readers of this book will realize that Nick does not stand for playing safe. He believes that there are some steps that an entrepreneur must take whether risky or not in order to move from middle-class to millionaire club.

In this “Seven-Figure Decisions: Having the Balls to Succeed,” Nick outlines important aspects of his success. He reveals how he learned his lessons and how he used them to correct some of the mistakes he made in the past. For instance, readers will understand why it is important to prioritize service to clients instead of self-service. They will also learn how to eliminate fear and change their mindset as they pursue their dreams. Nick advice enterprenuers to follow these lessons since they can drastically change the performance of their personal and professional life.

Prominent names in the business have endorsed the book by Nick Vertucci. Kevin Harrington, a member of the original “Shark Tank,” described it as the perfect read for people who would like to understand how to come from rags to riches. The story of Nick goes from rags to riches then back to rags before getting back to riches again.

When Nick Vertucci started his computer technology business in the 1990s, he had no money and expertise on tech matters. However, he was determined to succeed since he was a true entrepreneur. He built a multi-million dollar computer technology business although it later collapsed in 2000 during the dot com crash.

Nick Vertucci was born in a middle-class family, but unfortunately, his father passed away when Nick was ten years old. What followed was tough times for the family since his mother could not provide sufficient resources to bring up her children. At the age of 18 years, Nick was living in a car since he had no home. However, despite this situation of abject poverty, he was determined to bounce back and help his family. He started a company to sell computer parts business which performed very well. It is at this time that he realized the importance of being an entrepreneur instead of an employee. He gathered important lessons on discipline and hard work needed to build a successful business.

In 2000, the dot com crash happened, and Nick lost everything that he owned from the tech industry. Following the impact of this crash, his business was gone, and the only thing he had was his home. He spent the next 18 months trying to build his financial capacity again with no success. His breakthrough finally came in the form of real estate investment training.

Guilherme Paulus Views on Hospitality Industry in Brazil

Guilherme Paulus is a brilliant investor and one of the all-time best investors in South America. He is one of the few investors that have been in the business world for more than 40 years. Unlike other business owners in South America and around the world, Paulus has a little background of formal employment and all his knowledge is a product of his interaction with the business dynamics and business trends. He is also unique in the nature of companies he has founded and managed in his four-decade career. Although he is no longer part of the CVC managerial team, the company still resembles his view on business and efficiency.

Since he dropped his managerial role as CVC, Paulus has put his efforts at making his hotel business the game changer in the hospitality industry. Thanks to his big vision and determination to work, Guilherme Paulus has expanded his business to more than 20 different GJP entities. The hotels are also in more than five different cities in Brazil. By 2020, he hopes to increase this number in order to accommodate the growing need for better hotels in South America. Though this expansion and growth in this entity, Paulus is currently an employer of more than 5100 employees across the USA.

Since Guilherme Paulus has a huge responsibility of making sure that his business entity runs smoothly, he is a good planner. According to the business expert, having concrete planning of your day, achieving your goals is not farfetched. Even with technology and different tools for planning schedules, Paulus believes that writing down his expectations for the week helps him in being productive. It is also through this brilliant way of planning that he is able to oversee all the GJP operations. However, he tries to incorporate his employees and his management team on his decision-making.

Apart from making South America the home to modern hospitality and hospitality trends, Guilherme Paulus believes that he has a responsibility to nurture the Brazilian young population to business. Through GJP, he has an active mentorship program in this part of the world, aimed at assisting young businesses to get into the business. Guilherme Paulus confirma participação no Fórum Conectividade; inscreva-se grátis

Learn more about Guilherme Paulus

From Harvard to the University of Nevada, Yanni Hufnagel Has Had an Impressive Run So Far

The Storied Life of Yanni Hufnagel and His Accomplishments

To say that Yanni Hufnagel has achieved quite a few milestones at the age of 36 would be an understatement. In his choice of work, which is to coach American college teams (mainly basketball), Hufnagel has had the opportunity to be associated with some of the most revered institutions and work with some of the most celebrated names in college basketball.

Yanni Hufnagel had initially joined Cornell as his university, but he moved from there in a year. He then went on to complete an internship with the New Jersey Nets, and then joined the University of Oklahoma. During his tenure at the institution, he served as a graduate assistant coach for the Oklahoma Sooners men’s basketball team.

It was there that he met with current five-time NBA All-Star selection, Blake Griffin, whom he helped develop along with the team’s coach.

After completing his education from the University of Oklahoma, Yanni Hufnagel started off his professional career. He kicked it off by joining the Harvard Crimson men’s basketball team as an assistant coach and recruiter in June 2009. He spent four years at the institution, and was considered a part of the team’s upset victory against New Mexico in the 2013 NCAA Division Men’s Basketball Tournament.

Afterwards, Yanni Hufnagel joined the Vanderbilt Commodores at the Vanderbilt University in 2013. Hufnagel left the program after one season, during which he was credited with recruiting the likes of Wade Baldwin IV.

Then came the time for Yanni Hufnagel to join University of California, Berkley. Here, Hufnagel got to join the California Golden Bears as an assistant coach. He contributed to the team getting its 2016 NCAA Tournament berth.

From there, Yanni Hufnagel went on to join the University of Nevada, Reno. He contributed to the team’s appearance in the 2017 NCAA Division Men’s Basketball Tournament before he left the team.

Yanni Hufnagel is currently not associated with any institution. But seeing his illustrious career, those who have followed him are awaiting to see what he does next.

A Peek at Dr. Saad Saad Career

Dr. Saad Saad is a graduate of the University of Cairo. Dr. Saad received his medical degree from Cairo University’s School of Medicine. Dr. Saad has worked as both a pediatric and generalized surgeon in the state of New Jersey.

His extensive career in the medical sector has enabled him to create numerous affiliations with several medical institutions. His drive and passion have proved beneficial to numerous medical care seekers as the doctor goes above and beyond to provide invaluable healthcare services.

Institutions that relied on Dr. Saad’s expertise include Jersey Shore University Medical Center and Monmouth Medical Center, situated at Long Branch Campus. The path Dr. Saad Saad took to become a successful professional in the healthcare fraternity is unusual when compared to peers in the same field.

While growing up in the middle east, Dr. Saad never harbored thoughts of being surgeon. The doctor often openly talks about his childhood fantasies of being an engineer. Upon realizing that engineering would require him to dedicate long hours in the heat, Dr. Saad opted to settle for a profession that would offer air conditioning while allowing him to work at his pace.

Currently, Dr. Saad is approaching an end to his career in the medical field. Many professionals in his position tend to harbor thought s of doing things differently, but this is not the case with Dr. Saad.

Having dedicated his career to offering the best he could at all times, the only feeling the doctor projects is of reminiscence as he will miss doing what he loves doing, and what he does best.

The doctor is however happy with his current position as co-medical director and the surgeon in chief at Hackensack Meridian Health Care System since this position allows him to apply his trade in the health care industry. Read more: Life Lessons from Dr. Saad Saad, Pediatric Surgeon

When the Saudi Royal family needed a pediatric surgeon, some of the qualifications they wanted was a medical practitioner rich in experience, a person who could fluently speak both Arabic and English, and a health care personnel board certified in the United States.

Since these conditions had to be met, the only option the Saudi Royal family had was outsourcing the services of Dr. Saad; this made him feel like royalty upon arrival to his duty as the royal family’s pediatrician.

Dr. Saad Saad is now devoting his time to providing insights gained throughout his career to medical budding medical practitioners. Besides, he has become a big advocate for medical research, something he says is increasingly becoming valuable in improving the quality of healthcare services.

His recent interviews contain a lot of gems that can be applied by medical practitioners in active duty.

Gustavo Martinez

Gustavo Martinez has worked in the marketing and adverting industry for over 35 years now. He has great skill in his field of work; Martinez has led several firms into making suitable marketing choices and has also helped them create suitable ads to sell their products.

Gustavo has held essential executive positions for huge firms such as the J. Walter Thompson Worldwide where he was the CEO and the McCann Worldgroup where he was the President. Gustavo Martinez answered a few questions on his work and day to day work.According to Gustavo Martinez consulting is a critical element in marketing; the two go hand in hand.

With the appropriate consultation services marketing can be a lot easier and fruitful. Consulting services provide solutions to the ongoing market problems enabling firms to quickly sell their products while taking into consideration what they should avoid and what customers want more. Gustavo also believes that business acceleration will play a significant role in the future of marketing.

Gustavo is coming up with a business plan that will ensure continuous running of a new establishment. His business plan is to provide advertising advice to such firms enabling them to be on the same page with consumers thus providing required products with the appropriate ads.Gustavo Martinez day start at 9 am and ends at 7 pm. Martinez spends his day attending meetings and obtaining new clients. He also travels a lot. Martinez describes himself as a workaholic since he spends a lot of time at work than he does at home. Read more: Gustavo Martinez | Ideamesh and Gustavo Martinez | Tumblr

Martinez believes in creativity as a way of coming up with new business strategies. He enhances creativity by providing a diverse working environment and allowing employees to work on projects that they feel comfortable working on. Gustavo Martinez motivates his employees to go an extra mile while supporting their ideas.

He also thinks that as a manager it is essential to congratulate employees once they accomplish important projects.Gustavo Martinez is excited to see the future of the internet in marketing and advertising.

The internet has played a considerable role in the growth of several industries across the globe. Currently creating an ad and presenting it to users is very simple. Users always get ads while going through specific pages on the internet which makes them aware of certain products easily.

The internet is also used as a marketing platform for many firms; if this is what the internet can do currently imagine a few years from now how it would have made a considerable mark in the marketing and advertising industry.

According to Martinez, it is vital for an entrepreneur to be attentive and make his/her clients feel comfortable and worthy. Martinez advice to developing entrepreneurs is to get mentorship for experienced people and be passionate about what they do.

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